The Spanish Princess
The Spanish Princess
SANDY ARCHILA
GLOBAL MARKETING EXECUTIVE
The Road to Blindspotting Tour
Bay Area
To get fans excited for the season premiere of Blindspotting, both online and in-person, we hosted a three-hour Blindspotting Instagram Live DJ set with Big Von, one of the Bay Area's #1 DJ's. Inspired by the “Tacos Sinaloa” truck featured on the show, but with a twist, our fully wrapped mobile truck featured Big Von spinning Oakland tunes and made stops at select locations where we handed out branded swag before ending at a fan premiere screening event with the cast.
Vida Season 2 Premiere Activations
Immersive Art Exhibit
In celebration of the Season 2 premiere of Vida, we created an immersive art meets music experience. At the epicenter of the event was an art exhibition featuring some of the most prominent Latinx artists in the west including Levi Ponce and Ni Santas. Latinx DJ group, Chulita Vinyl Club provided the musical backdrop for the evening showcasing the full spectrum of cross generational Latinx music including exclusive tracks from the Season 2 soundtrack. Guest were comprised of entertainment press, select influencers, talent, and industry tastemakers.
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Sip N’ Paint Consumer Activation
After premiere night, we revamped the art exhibit for Vida fans, art press, and influencers with an exclusive two-night RSVP only Sip N’ Paint hosted by popular Latinx radio host, Krystal Bee. Guests sipped on show themed cocktails while creating their own Vida inspired masterpiece.
Create & Cultivate Summer Series
STARZ and Create & Cultivate teamed up for a traveling summer speaker series to share, connect and fuel the conversation forward. We shone a spotlight on strong, complex women and individuals who take the lead in their own stories, their jobs and beyond.
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Essence Festival
Take the Lead Lounge
We hosted a ladies lounge at Essence Festival that celebrated our female characters and talent in front of and behind the camera, as well as our fans who ‘take the lead’ in their lives.
Power Brunch VIP Fan Activation
We hosted a VIP brunch for fans during Essence Festival featuring the cast of the hit series, Power and new series Warriors of Liberty City. The experience featured custom art inspired by the shows.
STARZ x theSkimm Recharge Lounge Pop-up
STARZ and theSkimm partnered to build a custom STARZ branded experience at their holiday pop-up shop. Located in New York’s Flatiron district, the experience highlighted the “Page to Screen” campaign through a live “watching nook” where attendees could relax and enjoy a look at STARZ Originals programming. An estimated 30,000 passed through the month-long pop-up.
Atlanta Pride
For Atlanta Pride we created an installation to celebrate love in its many forms and the differences that make us true originals. We encouraged visitors to add a photo or message of their own love story, journey into pride, and dreams for the future to our walls.
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Partnered with influencers, including Lala Milan (3.5M followers) and Khadi Don (1.5M followers).
