The Spanish Princess
The Spanish Princess
SANDY ARCHILA
GLOBAL MARKETING EXECUTIVE
Sandy is an Adweek contributor, regularly reporting on brand and inclusive marketing best practices that drive success in today's ever-evolving marketing landscape. Read some of Sandy's articles below.
What Sets Latinx Influencers Apart From the Rest of The Creator Economy
This piece focuses on the growing Latinx buying power, what sets Latinx influencers apart from the rest of the creator economy, and which brands are getting inclusive influencer marketing right.
Read it here.
The Spanglish Advantage in Advertising
This piece discusses the use of Spanish and Spanglish in mainstream advertising. And how for many Spanglish speakers, it's not just slang or a fad; it's a way of navigating between two worlds.
Read it here.
The Real Difference Between Multicultural and Inclusive Marketing
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Sandy wrote a widely recognized article for Adweek on the real difference between multicultural and inclusive marketing and how marketers need to reimagine who they think of as their audience. Read it here.
'Yeah that's Probably an Ad' podcast
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Sandy invited to participate in an an episode of Adweek's 'Yeah that's Probably an Ad' podcast to discuss why HHM is More Than Translating Ad Copy Into Spanish. Listen here on Apple Podcasts or stream below on Spotify.
The 'Seduction' of Latinx Audiences: Where Is The Long-Term Commitment?
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Adweek tapped into Sandy's expertise in the entertainment industry to write about the importance of representation at all levels in Hollywood in her article, "The 'Seduction' of Latinx Audiences: Where Is The Long-Term Commitment?" Read it here.
Watch the custom editorial Sandy filmed for Adweek to introduce her article, The 'Seduction' of Latinx Audiences: Where Is the Long-Term Commitment? across Adweek's digital platforms.
Automation Can Never Replace Human Ownership of Social Media​
Sandy wrote an article that dove into the importance of expertise in the entertainment industry to write about the importance of having a full-fledged social media team versus relying on automation. Read it here.
